Dear NIC Online:
What’s the difference between an elevator pitch and a resume summary?
Sincerely,
Confused client
Dear Confused Job Seeker:
There are several elements that make up your personal brand. Your elevator speech and resume summary are part of them.
Both your elevator pitch and your resume summary are marketing statements, they introduce you to your audience and aim to catch its attention. Below are the main differences between these two personal branding elements:
Elevator Pitch |
Resume Summary |
---|---|
What is it?
It is a synopsis of your background and experience. | What is it?
It is a 3-5 sentences long statement that summarizes what makes you the right candidate for the job. The resume summary should emphasize your more relevant strengths and experience. |
What is the purpose?
It answers the questions “Who are you?”, “What do you do?”, “What do you want to do next, professionally speaking?” Answering the last question is especially important if you are job hunting, actively or passively. | What is the purpose?
It answers the question “Why should I hire you? |
How is it delivered?
It’s delivered orally. Its length should be 30 seconds or less (about 60 words). | How is it delivered?
It’s delivered in writing and it’s located at the top of your resume. People should be able to read it 6 seconds or less (3-5 sentences long). |
Who/Whom is it customized to?
Your audience. | Who/Whom is it customized to?
The job posting. |
What do I include in it?
Start with the following structure:
| What do I include in it?
|
Example
Here’s an example from Simon Knight: | Example
Software Test Engineer with X years of experience in UI and UX testing for upcoming product releases and project management. Fluent in [X, Y, Z coding languages/tech knowledge], I have led 7 people cross-cultural team through [achievement]. |