Employers will Google you before they even invite you to an interview; your current employer probably has an eye on what you’re doing, too. When you interact with people, both online and offline, they’ll build up an image of who you are over time. You want to be in control of all of those impressions while building a personal brand. Why leave your professional reputation to chance, when you can be your own PR guru and manage your image? Keep reading and learn how to break down the process for building your brand into a few easy steps.